Various Types of Advertising Methods
Various Types of Advertising Methods – Advertising became one way of introducing and promoting the products or services of a company. According to some allegations, advertising has been around long before the modern era, such as paintings in the caves by ancient man regarded as the precursor form of promotion (advertising), then there is also the writings contained in the leaves of papyrus by the Egyptians, and the ruins of buildings in Pompeii (ancient Roman) to indicate that the advertising has been known by the people there.
The rapid progress of time, making ads can be realized in various forms and various media used. Here are some types of advertising methods that are commonly used by business people:
1. Print Ad
Print advertising or print advertising is a form of the usual advertising campaigns in the media paper, cloth, plastic, and others. This ad is found in many newspapers, magazines, pamphlets, brochures, booklets, and so on.
2. Guerrilla Advertising
This method is commonly used in the last 20 years. Businessman usually organized a special event to attract people to attend events organized, such as a coloring contest grand prize is a product you want to market. Thus the promotion of the product will be spread by word of mouth and social networking. Key to the success of this advertising method is creativity, innovation, and timing (timing) right.
3. Broadcast Advertising
Advertising methods that utilize brodcasting channels such as television and radio advertising is a form of the most far-reaching. Unfortunately for advertising with the media enough to drain charges. Just imagine the once aired, the half-minute ad on a television show could require a budget of millions of dollars.
4. Outdoor Advertising
Outdoor advertising is any form of advertising that can be seen outside the house, such as on the highway, in the park, in front of the building, and so on. Outdoor advertising is generally sized to be easily seen by passers-by.
5. Public Service Announcements
Public service ads or public service advertising (PSA) is the ads are made not for commercial purposes, but rather to social interest, such as educating the public to engage and orderly traffic.
6. Product Placement Advertising
This advertising method utilizing various interesting moment to put the product being marketed, although it does not explicitly mention the product in question. For example, in a movie, an actor acting a particular brand of mobile phone use, even though the actor had never even discussed the cell phone. The viewers who watch the film will certainly provoked by the brand.
7. Online Advertising
These fish are the ads that appear on websites. Online advertising methods appear as progressive internet world. Online advertising became one vein in the development of the world wide web.
8. Mobile Advertising
Mobile advertising is an advertising method that utilizes mobile phones and other devices, such as tablet computers, book reader, and portable other electronic devices via an internet connection. If you’ve ever used an Android phone, the ads often appear on the status bar or in the application that the user downloads.
Filed in category: Business, and tagged with: advertising campaigns, Advertising Methods, broadcast advertising, outdoor advertising, print advertising, promotion advertising, social networking