One goal is to make the customer marketing strategy to buy the products we sell. Yet the actual task of marketing is not simply a customer buying a product then do not wear them because the purchase was not on the basis of consciousness but because of the deadly seduction of sales or marketing.
Marketing task is to give as detailed an explanation, details about the product being sold and convince the customer that the product is indeed beneficial to the customer. If the purchaser bought on the basis of this realization in the future will undoubtedly come up again he would even give a reference to another person.
1. Be Emotional
When offering a product or service, turn on the buyer’s imagination and emotional hook. Give emphasis on the benefits and rewards of owning your product or use your services. Use colorful verbal illustrations that emphasize these benefits. Also reveal some brief case histories. Show your attitude makes you popular. The rest, let the buyers do most of the conversation.
2. What buyers want
Let your prospects know how your product or service will help them. How to prepare your answers to common questions that often arise in the buyer. Questions the buyer is “What’s available to me?”, Note these questions and prepare answers.
3. Respect the intelligence of the buyer
Your buyer’s smart and deserving of your award. Do not insult the intelligence of prospects by directing a stupid question like, “We all want to save money and time, right?” Instead say, “Our product will save time and money.”
4. What’s in a name?
Be careful to name names. Too often pronounce the name of the prospects in the sales presentation will impress too much, and not sincere and dismissive. Try to mention the prospect of a few times, and with correct pronunciation.
5. Avoid pungent perfume
It’s okay to use fragrances, but it sure did not make the prospective buyer to leave you because of impaired sense of smell. Buyers will lose interest if you smelled the perfume, cologne, or aftershave that is too overpowering.
6. On time but not too early
Do not ever come up more than 10 minutes before the scheduled meeting with clients. Being on time shows respect, form a good business, and began meeting in a good way.
7. Create a strong image
Reveal the poetic words to build the image of your product or service is okay. As long as they do not overdo it.
8. Alert criminals time
There’s nothing that prohibits you casually chatting, browsing the internet just a few minutes. However, when added together, this time to relax you can use to increase sales. Get rid of criminals soon this time in order to increase productivity.
9. Do not interrogate the buyer
A smart buyer will assume too many probing questions, especially in the early stages of the meeting, as a sales tactic that led to the inducement. Do not seat the buyer on the interrogation chair. Apply the 80-20 rule, that you listen to 80 percent and 20 percent spoke against the buyer. Many of your questions will be answered even before you ask. Over many are heard, not bombard buyers with questions.
10. Break the awkwardness
When calling potential buyers for the first time, do not get along. Introduce yourself and state the reasons why you are calling. With such prospects will appreciate your honesty and respect for their time and their intelligence.
11. Do not answer the question with a question
This tactic is usually considered the prospects for evasive action, it also can destroy your credibility. For example, if the buyer asks “When you can send it?” The response to this question with an average time of your delivery. Check back if good for him, if you do not negotiate with him. If possible give you the desires of the buyer. Never asked, “When you need it?”
12. Take care of your appearance
Skills to dress neatly and make you look attractive is needed in the sale. Shine the spotlight buyers to your appearance. So be critical to your appearance.
13. Thanking you do not have excessive
Do not even say thank you when you made contact with a potential buyer, after some time he did not answer your phone. This attitude shows your position lower. A lower position would be easy to be removed.
14. Gestures affect mood
When the sale was not running smoothly, smile and stand upright so that you feel everything would be solved. Likewise when you call the buyer, sit up straight and smile. Because of this gesture makes you confident and full of purpose. You show yourself sound quality.
15. Let the buyer leads
The ability to read personalities and styles of prospective buyers is the talk of absolute skill you need to have. Modification of the speed and style of your speech. If you talk to people who love to chat, do small talk, rather than directly offering your product. If the prospect is more like a general description of your products or services, do not talk about details. Otherwise adjust, with the first practice your skills.
16. Buyer is like a cat
Shoppers can complicate suspiciously like a cat, completely alert, fussy, self-contained, and keep your distance. The fix, do not chase him because he will run away. Do not be persuaded because later on he even ignored. Sit quietly and give time to the buyer to think and choose. Later he will draw near to you by itself.