Choosing an online media campaign
Choosing an online media campaign is easy bother. As a new media, media online campaign has not been as fortunate as other conventional media such as print, radio and television that already has an independent institution to provide ratings. However, every online media (including pairs of free advertising / media ad free) data traffic has a very useful portal for advertisers.
The raw data generated by statistical machine usually contains several measuring instruments, namely hits, unique visitors, number of visits, page views. Some statistical machine can remove the variables in more detail, such as trends over time visitors, the most popular web pages and other visitors.
However, for ordinary purposes, variables unique visitors, number of visits and number of pages read in a certain period (weekly or monthly), can be used as a benchmark. Unique Visitors is the number of IP (Internet Protocol) addresses that were recorded by the statistics engine. IP address is a random number that identifies accessed when they are connected to the Internet. One IP address may represent more than one visitor. An office that uses leased line Internet connections usually have a single IP address to access the Internet. If the office has 100 employees who are connected to the Internet, meaning that one IP address may be considered to represent 100 visitors. If you access the Internet with dial-up method, then you will get a random IP address, which means that one IP address is equivalent to one visitor. Then how much conversion of unique visitors or IP address with the number of visitors? There are currently no common standard. However, Google for example, using a single IP address or the number of unique visitors averaged over 10 visitors. It could be the conversion rate was followed by another portal.
Hopefully the above information useful for those who will or have to spend money to put ads online.