Not every promotion strategy should be done using the Internet media. Of course this is interesting to discuss because of the way campaigns using leaflets is fairly conventional though most effectively reach potential customers.
But in doing promotion by using the brochure can not be considered trivial because it requires a clear understanding of these concepts.
1. Brochures should be interesting!
This point is important because the time used to read the brochure very short so the choice of attractive colors, layout and the most important thing is to offer along with benefits for people who take action more quickly.
2. Set your target market.
Although the cost of making a brochure relatively inexpensive when compared other promotional media, but if not exactly on the target will be the same as throwing money in vain. Before you give flyers to people, make sure that you have a list of target market, along with its characteristics.
3. Spread to the right target market.
Do the distribution of brochures on the right target market, for example in seminars, exhibitions, or spread leaflets in the compound that suits your target market. Inserts into the newspaper / tabloid also effective.
4. Give 3 brochure to your relative or friend
When we give a brochure to our friends about him is the decision maker, give me 3 pieces of your business brochures to them. They will ask, “why I was given 3 pieces of brochures, but one is enough?”. You simply replied “Sir, one brochure for you, if you need our products sometime this brochure can be used as a reference, and we ask for help from the father if there are friends who need this brochure you can give it to that friend. Mr.’ve done 2 good at the same time, the first and the second to help me help a friend father to meet his needs “.
5. Always do a test and measurement.
This is an important point for the success of the spread of your brochure. Always do a test before doing a massive deployment of both tests on the material brochures, target market and method of dissemination. The way the test is quite simple, invite a few people who become your target market to see and comment on the brochure that you created. If they are interested in the brochure that you created and want to make a purchase right then and there, then be prepared to spread massively. After deployment done always measure the success rate of deployment of your brochure. If something is missing then it must be done revamping in order not to repeat the same mistakes.
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